FAQ
The print version is published in September. The CD version has been discontinued but is being replaced with an online version in June.
| What criteria are needed to be included in the directory/what defines a convenience store? |
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The Directory of Convenience Stores includes any convenience store that operates four or more convenience store locations in the U.S., Canada and Puerto Rico.
These cannot include gas-only locations, although these locations will be noted. A convenience store includes small format stores, between 500 and 3,000+ square feet and 500 and 1,500 SKUs, and meet the following criteria:
- The store must be operating more than or at least 13 hours a day
- The store must have at least one checkout
- The store must carry a limited selection of grocery items including at least two of the following: toilet paper, soap, baby products, pet foods, breakfast cereal, tuna fish, toothpaste, ketchup, and canned goods
Additionally, wholesalers generating a majority of their revenue from supplying conveninence stores are also included.
| How many convenience stores are there in the U.S./How many does this directory cover? |
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There are approximately 144,000 convenience stores in the U.S. Our directory covers approximately 80,000 of those locations. The remaining 66,000 are “mom & pop” locations, considered less significant players by industry standards, and are usually sold into via wholesaler channels rather than directly.
| How is the Directory of Convenience Stores better than other directories? |
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We can't speak for anyone else's research, but we can tell you that our directories have an excellent reputation for accuracy and usefulness. Each year we update each profile through direct company contact, and throughout the year we track the industry through the Internet, trade journals and other sources. We have built our reputation on the high quality of our data and we work hard to maintain that reputation.
| How up to date is the information/Do I really need to purchase a new directory every year? |
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We update every profile each year through direct contact with the company, trade journals and other sources. However, although our information is extremely up to date, the convenience industry changes daily. Mergers & acquisitions, companies filing for Chapter 11 and executive changes are every day occurrences, which is why a new directory is mandatory to stay ahead of the game.
We are developing an online version of the Directory of Convenience Stores that will launch in June.
| Do you have other directories that would be helpful to me? |
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Stagnito Media publishes a complete line of directories on retailers that carry the products of consumer packaged goods companies. Boost your sales by taking full advantage of all the markets available to you. In addition to the Directory of Convenience Stores, you might be interested in one or more of the following:
Marketing Guidebook
Marketing Guidebook is known simply as the "Blue Book" of the supermarket industry. The current edition lists over 1,200 supermarket, drug, dollar, supercenter, wholesale club, mass merchandiser, category killer chains and grocery wholesalers in the U.S., Canada and Puerto Rico plus over 350 specialty, non-food and candy/tobacco/media distributors. Detailed profiles provide you with all the information you need to sell or market your product including the names of over 15,000 executives ranging from Presidents and CEOs to Category Managers, Buyers, and Merchandisers.
